PROOF has worked with Odido on the organisations internal communications, starting with the internal communication on the launch of the new Odido brand – one of the largest Dutch brand launches in recent years. To establish the brand and its values internally, PROOF developed a cascaded approach leading up to and during the first 100 days of Odido. Following the launch, PROOF has continued to support Odido on various projects – and still does. 


PROOF has worked on: 

  • A strategic plan including a framework for internal communications 

  • Key messaging on various organizational developments 

  • Toolkits for managers, including team interventions 

  • Content for the internal platform ‘Odido world’ 

  • Brand sessions to keep employees engaged with the brand 

  • Ongoing advice 



Want to know more about PROOF?

Get the answers to your questions straight from our Managing Director, Sascha Becker. 

Sascha Becker
managing director


Valschermkade 37C

1059 CD Amsterdam

The Netherlands