Change and Strategy Communication

 

Five brands, SNS Bank, RegioBank, BLG Wonen, de Volksbank and ASN Bank, were brought together into one new bank: ASN Bank. A transformation with major strategic and organizational impact. PROOF helped ASN Bank embed this internal transformation with leadership and employees, ensuring that people understand, embrace and are able to contribute to delivering the strategic ambitions. PROOF supported HR and Communications in consistently translating the transformation into leadership and behaviour. 

 

 

 

PROOF is ASML’s strategic partner for large-scale transformation programmes impacting organisation, leadership and employees. From implementing new ways of working to advising on leadership communication during strategic transitions. 

 

 

 

PROOF supported ONVZ in implementing a sharpened strategy and embedding its intensified collaboration with VGZ. In partnership with De Atleetfabriek, PROOF developed targeted leadership interventions. In addition, PROOF helped position leadership and internal communication to ensure that employees understand what is required and are willing and able to move forward with the transition.