Sascha Becker becomes managing partner at PROOF

Sascha Becker becomes managing partner at PROOF

Amsterdam - PROOF | employee alignment & employer branding has appointed Sascha Becker as managing partner. Currently client services director at the consultancy and communication agency, his appointment takes effect as of 1 October.

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With Sascha’s appointment, PROOF is selecting an experienced agency man who has earned his spurs within the company. In an eight-year association, Sascha has successfully fulfilled a number of roles. As a member of the MT, Sascha has been responsible for client relationships, the agency’s strategy and managing PROOF’s reputation.


Two years ago, Sascha was named Logeion Communication Person of the Year and in 2018 co-wrote the bestseller ‘The Employee Journey - How to create an optimal employee experience’. It was one of the first management books dedicated to this topic and was nominated for Management Book of 2019.

Sascha: “PROOF has built an unrivalled reputation over the past 21 years and today we are ready to grow and further broaden and deepen our business in the Netherlands and internationally. I am convinced that at a time when change is a constant and the speed of technological development is continuing to accelerate, people are more important than ever when it comes to creating structural value. Together with our network, our ambition is to continue developing new and distinctive strategies and concepts that will help companies to create organisational value by structurally strengthening their employee journey. Our leitmotif is ‘happy employees = happy customers = more value’, and as far as I’m concerned, the importance of Human Capital is only going to grow.”


More about PROOF

PROOF | employee alignment & employer branding is an international consultancy and communication agency that specialises in communication to employees and potential employees. PROOF is typically asked to help during change processes. Based on the vision ‘happy employees = happy customers = more value’, its strategic and creative work delivers an ongoing impact for clients in the Netherlands and internationally. www.proof-agency.com 


More about Sascha Becker

Employee journey expert. Agency man to his fingertips. As managing partner of the international communication agency PROOF| employee alignment & employer branding, Sascha Becker inspires national and international A-brands to successfully and structurally give substance to the entire employee journey. The first edition of his and colleague Wenda Bollink’s book about the employee journey was published in 2018. In 2020, it was nominated for Best Management Book of 2019. Now also available in English, it is currently in its fifth, completely revised post-corona edition. In 2020, Sascha was named Communication Person of the Year by Logeion, the Dutch association for communication professionals. In addition to serving on various juries, he publishes in the Netherlands and internationally and is a regular speaker on the importance of the employee journey.

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Sascha Becker
managing director


Valschermkade 37C

1059 CD Amsterdam

The Netherlands