Programme Management

 

PROOF supports ASML in structuring and aligning multiple transformation tracks running simultaneously and interdependently, including change, AI and communication challenges. We safeguard coherence across initiatives, planning and decision-making, ensuring that changes are driven consistently and from one clear direction. 

 

 

 

Since late 2024, PROOF has supported ASN Bank in integrating five brands into a single ASN Bank. We created alignment between HR and Communications, resulting in greater control over planning and execution and enabling key milestones to be delivered ahead of launch. 

 

 

 

PROOF has been working with Odido since 2023. We supported one of the largest Dutch brand launches in recent years, transitioning from T-Mobile to Odido. We safeguarded the introduction and the first 100 days within a single programme structure. With clear governance and a fixed cadence for decision-making and execution, we coordinated communication initiatives, ongoing advisory and brand sessions to ensure consistent and cohesive execution.