Building value with happy change
For twenty-five years, what has allowed us to help organisations move forward is our conviction that for change to succeed, people and strategy must be aligned. That conviction is at the heart of an integrated approach that combines strategy, behavioural change and communication — from analysis to approach and from execution to impact.
We bring structure to complexity, translate organisational ambitions into something every employee can understand, and help to convert those ambitions into desired behaviours. Because real progress can only happen when people understand and endorse where the organisation is headed, feel ownership for its movement, and feel energized to drive it forward. That’s how Happy Change makes the difference.

Our expertise
The employee journey model
At the heart of what we do is PROOF’s proprietary employee journey model. This model allows clients to assess their organisation strategically through the eyes of their employees.
The findings then provide a strong foundation and guidance to systematically build a consistent employee experience and future-proof the organisation. Not by targeting individual processes or initiatives, but by understanding the full journey employees make, from the very first moment they think about applying to the day they say goodbye.
The model reveals the key moments and factors you can leverage to strengthen behaviours, engagement and growth.
