Boutique consultancy
At PROOF, we combine deep expertise with decisive action. Our boutique consultancy structure ensures extreme agility as well as seamless communication and collaboration with our clients. Our dedicated core team of specialists work as one with our extensive network of trusted associated professionals and partner organisations. Together, we help clients move people forward and make change work.
Alignment as the key to success
Whether your organisation is radically restructuring, launching a new strategy, going through a merger or acquisition, or rolling out new technology like AI, successful change starts with people. How your employees think, work and learn is what determines whether your strategy becomes reality. It’s up to leaders to take their people along on the change journey. Leaders and employees need to understand why change is necessary, know what’s expected of them, and be confident that they can contribute and make the difference. Because when your people are aligned with your strategic objectives, sustainable growth and lasting success follow.
Building alignment throughout the employee journey
As a strategic partner, PROOF helps build alignment at every stage of the employee journey, from the very first contact to the very last:
- Attracting talent: employer branding, recruitment marketing, and optimising the candidate journey;
- Engaging, retaining and developing talent: onboarding, change communication, strategy activation, and leadership support
- Saying goodbye with respect: offboarding, helping people find a new role, and building alumni engagement, turning former employees into ambassadors.
Our expertise
At the very heart of everything we do at PROOF is alignment: getting everyone moving in the same direction, toward the same goals. We help you ensure employees understand where your organisation is headed and why, believe in the direction and want to contribute, and know how their role supports the bigger picture. So that everyone does the right thing, at the right time.
When your people are aligned, you can deliver much faster on your strategy, deploy technology like AI more effectively, and boost ownership and engagement on the work floor. Teams become more agile, perform significantly better, and are better prepared for the future. Which, in turn, leads to stronger results.
Our employee journey model
Our proprietary employee journey model serves as a holistic approach to help clients assess their organisation from the perspective of the employee experience. The findings then provide a strong foundation from which to systematically future-proof the organisation. The various stages and factors covered by the model provide insight into your organisation’s infrastructure and dynamics. Giving clear guidance on where there are opportunities to improve talent attraction, engagement and retention (or even respectful offboarding). Once that’s clear, we can get started on capturing those opportunities.
How we work
We help clients in the Netherlands and abroad achieve alignment, getting everyone within the organisation moving in the same direction, toward the same goals, throughout the entire employee journey. We have direct access to every field of expertise needed to bring our ideas to life, whether we’re crafting great campaigns, developing high-impact workshops, producing high-quality magazines or organising memorable events.
Strategy
Once the organisation’s goals are clear, we immerse ourselves in understanding its dynamics, strengths, opportunities and challenges. We listen closely to what’s at play and translate the resulting insights into a pragmatic communication strategy that will really deliver.
If new talent is needed, we explore how to position your organisation as an employer of choice and develop a strategy to get the right people excited to apply. If your challenge is talent retention, we focus on defining the ‘as is-to be’ shift needed: what do leaders and employees need to be ready, willing and able to do to achieve the desired results? We then translate that into concrete steps that will contribute to employee success, engagement and enjoyment. Because a happy employee is a successful employee.
Concept & formats
We bring your strategy and values to life through bold creative concepts and formats that inspire and engage employees, such as talk shows, events, magazines or corporate news shows. And because we know leadership is a cornerstone of success, we help leaders to deliver messages that resonate and stick, whether it’s a for a one-time announcement or as part of an ongoing strategy.
Our authentic, always personal communications help leaders and teams achieve new heights, because when people feel connected, they deliver with pride.
Execution
We don’t just develop ideas – we deliver, with meticulous attention to detail and an unwavering passion for quality. We bring strategies to life through a wide variety of assets and formats, from internal activations to multi-day events, career site contents and multimedia for employer branding campaigns.
For leaders, we offer many types of support. From tailored sessions in which we help them find fresh ways to motivate employees to practical toolkits for managers and CEO columns that truly touch hearts and minds. Everything we make or produce is designed to leave a lasting impression and make a real difference.
PROOF in short
We’re a team of specialists from a very diverse range of fields, from HR, marketing, business and tech to social sciences, journalism, advertising, and audiovisual production. Our core team members work together with an extensive, tried and tested network of associated professionals and partner organisations to help our clients connect people and strategy – real alignment.
We collaborate closely, learn from each other continuously, and share one clear mission: to move people forward to make change work.
Organisations turn to PROOF when they need their leaders and employees on board during key times of change, such as:
- Organisational transformation or restructuring
- Launching a new strategy
- Mergers or acquisitions
- Embedding new leadership or cultural shifts
- Rebranding or introducing a new brand
Interested in working with PROOF? Check out our vacancies.
