25 years of PROOF

PROOF began in 2001 as a creative agency developing innovative concepts at the intersection of communication, HR and marketing, and firmly putting internal branding on the map in the Netherlands. From the outset, the agency has played an important role in major organisational developments, strategic shifts and mergers and acquisitions for leading national and international organisations.

Since then, PROOF has evolved into a strategic consultancy in the fields of HR, communication, leadership and tech. Basing our work on the business strategy, we advise executives and leaders and deliver effective HR and communication interventions that make change understandable, tangible and workable.

We don’t just develop ideas – we deliver, from strategy to activation and from advice to execution. This powerful combination of insight and impact is at the core of who we are.

We are committed to sharing knowledge

We believe that sharing takes your further. Ever since our beginnings, PROOF has been committed to sharing our expertise. We regularly contribute to national and international publications, from CHRO Magazine to Communications Director, and deliver masterclasses for organisations such as HR Academy. We speak at conferences and share knowledge through our own books, including The Employee Journey, authored by our Managing Director Sascha Becker and nominated as Management Book of the Year.